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After reading this book, I am surprised that we had no room for Employer Brand where we have intensely discussed Brand in the last decade. I envy Türker Baş for bringing this to the agenda. I liked his clear and simple language when talking about the brand which is intrinsically complex. I am happy for the sector.
This valuable work explains the topic holistically with clear and simple language. This work describes what Employer Brand is and successful application steps. It is extremely important for managers to direct to this new concept. There are lots of things each manager can learn from this book. I really benefitted from this book while I was reading.
I believe Türker Baş’s Employer Brand work will contribute to modernisation and innovation efforts of various institutes. I enjoyed reading this book and I benefitted from it.
This is a valuable resource for leaders who want to prepare their institutions into the future. In a period where intellectual capital and human resources are becoming more important, Türker Baş draws an effective roadmap.
OKURLARDAN
GELENLER
In this book in which Prof. Dr. Türker Baş worked together with Simon Barrow, founder of Employer Brand concept, offers practical recommendations about how to realise Employer Brand.
Türker Baş answers the questions of HR professionals with Employer Brand.
He draws a clear roadmap for practice.
Türker Baş explains a new and complex topic like Employer Brand with a simple language.
You will enjoy reading it.
All questions related to Employer Brands are answered with Prof. Dr. Türker Baş’s academic perspective and deep knowledge that comes from practice.
Employer Brand process with Türker Baş is an enjoyable journey… his rich examples and colourful tables is a unique resource for anyone who wants their company to have a unique and privileged position.
Prof. Dr. Türker Baş starts Employer Brand by explaining the experiences of successful companies and shows how to create and manage a strong employer brand.
NOW, WE DO NOT HAVE THE LUXURY TO OVERLOOK EMPLOYER BRAND. WELL, HOW CAN WE CREATE A BRAND THAT INSPIRES THE EMPLOYEES? HOW CAN WE MANAGE THIS BRAND? WHAT DO WE NEED TO DO TO DIFFERENTIATE OUR BRAND FROM OUR COMPETITORS?
WHEN YOU READ THIS BOOK;
YOU WILL UNDERSTAND THAT WHILE SOME COMPANIES STRUGGLED TO FIND QUALIFIED EMPLOYEES, OTHER BECOME AN ATTRACTION CENTRE FOR EMPLOYEES.
YOU WILL DISCOVER HOW IMPORTANT AN ROLE DOES EMPLOYER BRAND PLAY IN THE SUCCESS OF HIGH-PERFORMING COMPANIES.
YOU WILL SEE THE ROLE OF EMPLOYER BRAND TO ACHIEVE HIGH-MOTIVATION, LOYALTY AND EFFICIENCY.
YOU WILL LEARN HOW YOU CAN TRANSFORM HUMAN RESOURCES BY USING THE METHODOLOGY INDICATED BY PROF. DR. TÜRKER BAŞ.
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