işveren markası gündeme oturdu peki bu süreçte şirketleri ne bekliyor?

güven borca
GÜVEN BORÇA

After reading this book, I am surprised that we had no room for Employer Brand where we have intensely discussed Brand in the last decade. I envy Türker Baş for bringing this to the agenda. I liked his clear and simple language when talking about the brand which is intrinsically complex. I am happy for the sector.

ibrahim kavrakoglu
PROF.DR. İBRAHİM KAVRAKOGLU

This valuable work explains the topic holistically with clear and simple language.  This work describes what Employer Brand is and successful application steps. It is extremely important for managers to direct to this new concept. There are lots of things each manager can learn from this book. I really benefitted from this book while I was reading.

cem kozlu
DR. M. CEM KOZLU

I believe Türker Baş’s Employer Brand work will contribute to modernisation and innovation efforts of various institutes. I enjoyed reading this book and I benefitted from it.

yilmaz-arguden
DR. YILMAZ ARGÜDEN

This is a valuable resource for leaders who want to prepare their institutions into the future. In a period where intellectual capital and human resources are becoming more important, Türker Baş draws an effective roadmap.

OKURLARDAN

GELENLER

NOW, WE DO NOT HAVE THE LUXURY TO OVERLOOK EMPLOYER BRAND. WELL, HOW CAN WE CREATE A BRAND THAT INSPIRES THE EMPLOYEES? HOW CAN WE MANAGE THIS BRAND? WHAT DO WE NEED TO DO TO DIFFERENTIATE OUR BRAND FROM OUR COMPETITORS?   

WHEN YOU READ THIS BOOK;

YOU WILL UNDERSTAND THAT WHILE SOME COMPANIES STRUGGLED TO FIND QUALIFIED EMPLOYEES, OTHER BECOME AN ATTRACTION CENTRE FOR EMPLOYEES.

YOU WILL DISCOVER HOW IMPORTANT AN ROLE DOES EMPLOYER BRAND PLAY IN THE SUCCESS OF HIGH-PERFORMING COMPANIES. 

 YOU WILL SEE THE ROLE OF EMPLOYER BRAND TO ACHIEVE HIGH-MOTIVATION, LOYALTY AND EFFICIENCY.

YOU WILL LEARN HOW YOU CAN TRANSFORM HUMAN RESOURCES BY USING THE METHODOLOGY INDICATED BY PROF. DR. TÜRKER BAŞ. 

İŞVEREN MARKASI

DEDİĞİNİZ NEDİR Kİ?

ÇALIŞANLARIN ZİHNİNDE ŞİRKETİNİZ

HAKKINDA YER ALAN BİR FİKİR,

BELKİ BİRKAÇ KELİME…

NASIL BİR İŞVEREN OLARAK

ALGILANDIĞINIZIN CEVABI.

ÇALIŞANLARIN ZİHNİNDE

DOĞRU KELİMELERE

SAHİP OLMAK ZOR MU?

İŞVEREN MARKASI

YARATMANIN VE YAŞATMANIN

KURALLARINI BİLİYORSANIZ

HİÇ DE DEĞİL.

İŞVEREN MARKASI
NEDİR? NE DEĞİLDİR?
NİÇİN ÖNEMLİ?
ŞİRKETLERE NE SAĞLIYOR?
NEDEN SONUÇ VERMİYOR?
NASIL SONUÇ VERİR?
NASIL KONUMLANDIRILMALI?
NASIL YÖNETİLMELİ?
OLMAK NE KADAR SÜRER?
 

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